UpWay Data is designed for:

• small and medium e-commerce businesses that want to:
  • deeply analyze website quality,
  • understand user behavior,
  • analyze baskets, products and sales,
  • improve marketing effectiveness without heavy technical setup;
• large e-commerce companies and enterprises that:
  • work with large data volumes,
  • require scalable and methodologically sound analytics,
  • operate directly on GA4 and BigQuery data;
• analytics and data teams that:
  • want to avoid spending time on technical implementation,
  • focus on insights, interpretation and business recommendations;
• freelance analysts and agencies that:
  • want to deliver value faster,
  • reduce time spent on dashboard building,

scale their work efficiently.

To operate properly, UpWay Data requires:

• a correctly configured Google Analytics 4 property,
• an active GA4 export to Google BigQuery.

Yes. We provide full integration support.

If GA4 is already properly configured:

• UpWay Data technical setup takes up to 24 hours after access is granted.

If adjustments are needed:

• we support GA4 configuration,
• validate e-commerce events,
• ensure data quality and methodological correctness.

What is Digital Media Mix?

A module for advanced marketing performance analysis:

• evaluates real channel contribution to sales,
• analyzes user paths,
• supports data-driven budget decisions beyond last-click models.

What is Product Pulse?

Product Pulse enables:

• product and category analysis,
• identification of traffic drivers vs sales drivers,
• basket analysis (market basket),
• demand anomaly detection and cross-sell opportunities.

What is Site Score?

Site Score evaluates the business value of content and URLs, allowing you to measure:

• real revenue contribution,
• content ROI,
• value beyond traffic metrics.

What does Customer Pulse analyze?

Customer Pulse focuses on customers:

• segmentation (e.g. RFM),
• LTV analysis,
• retention,
• identification of VIP, loyal and dormant customers.

What is Data Check?

Data Check is an automated data quality audit:

• detects missing or incorrect GA4 data,
• validates e-commerce tracking,
• ensures data is reliable for business decisions.

No.
In selected plans, we:

• support analytics teams with our own resources,
• help interpret results,
• deliver business recommendations,
• act as an extension of your data team.

UpWay Data is a secure solution:

• all data remains within Google infrastructure (GA4 + BigQuery),
• data never leaves Google Cloud,

security is handled by Google.

No.

• We do not process personal data,
• all analyses are based on anonymized identifiers,
• only aggregated business data is used.

UpWay Data is available in:

• Polish,
• English.