Turn data into decisions.
Discover UpWay Data.

A tool for analyzing your e-commerce sales and marketing.
Find out which products drive traffic – and which drive sales 🏆

Watch the demoCreate an account
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Discover UpWay Data,
algorithms tailored for e-commerce.

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Product Pulse – sell what drives your margin.

  • Discover your sales stars
    A single view of the Top 10 categories and SKUs reveals what truly generates revenue.
  • React before shelves go empty
    Manage your assortment and respond to demand spikes or drops – stay one step ahead of the competition.
  • Leverage traffic drivers and converters
    Identify the products that attract clicks (traffic drivers) and those that close the sale (converters).
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Digital Media Mix – invest your budget where it truly earns

  • See the full conversion picture
    Last-click, data-driven, and other attribution models reveal the real contribution of each channel to your sales.
  • Decode the customer journey
    Discover which media sequences shorten the path to purchase and increase order value – and where bottlenecks hide.
  • Validate campaigns by objective
    Find out which strategy performs best for seasonal campaigns and which works best for always-on efforts.
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Site Score – turn your content into a sales engine.

  • Measure the value of every URL
    Automatic tagging and our proprietary Content Effectiveness Score instantly show which articles capture attention – and which drive sales.
  • Prove your content ROI
    Content Assisted Conversions and revenue contribution metrics help your CFO see why the blog is a revenue channel, not a cost center.
  • Invest where traffic pays off
    Segmentation (new vs returning, SEO vs paid, mobile vs desktop) reveals which areas deserve more budget.
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Customer Pulse – turn customer data into profitable retention

  • Find your max Customer Acquisition Cost in minutes
    Lifetime Value segments (30-360 days) show when acquisition costs pay back.
  • Segment with one click
    The Recency-Frequency-Monetary algorithm divides your user base into actionable segments – instantly revealing who deserves a discount and who should get a premium offer.
  • Unlock your customer potential
    Continuously evaluate the effectiveness of your customer targeting and retention strategies.
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Data Check – trust your numbers, fix the errors

  • The solid foundation of all analytics
    Clean data feeds your LTV, attribution, and RFM models – ensuring every decision is based on facts, not assumptions.
  • Audit your GA4 in 60 seconds
    An automatic health check detects issues like “(not set)”, missing item_id, or incorrect SKU categorization before they distort your reports.
  • See data quality like a traffic light
    A Pass / Watch / Fail report with green, orange, and red indicators shows which areas are solid – and which need attention.

About us

E-commerce 🛒 and agency practitioners in one.

Łukasz Plona

Łukasz Plona

E-commerce Growth

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I specialize in data monetization. For 20 years, I’ve been working in e-commerce and digital marketing.

Piotr Kociszewski

Piotr Kociszewski

Data Management

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I see data in multiple dimensions. I build growth algorithms for leading e-commerce brands.

About us

Knowledge base

Who is UpWay Data for?

UpWay Data is designed for:

  • small and medium e-commerce businesses that want to:
    • deeply analyze website quality,
    • understand user behavior,
    • analyze baskets, products and sales,
    • improve marketing effectiveness without heavy technical setup;
  • large e-commerce companies and enterprises that:
    • work with large data volumes,
    • require scalable and methodologically sound analytics,
    • operate directly on GA4 and BigQuery data;
  • analytics and data teams that:
    • want to avoid spending time on technical implementation,
    • focus on insights, interpretation and business recommendations;
  • freelance analysts and agencies that:
    • want to deliver value faster,
    • reduce time spent on dashboard building,
    • scale their work efficiently.

What data is required to use UpWay Data?

To operate properly, UpWay Data requires:

  • a correctly configured Google Analytics 4 property,
  • an active GA4 export to Google BigQuery.

Do you support GA4 and BigQuery integration?

Yes. We provide full integration support.

If GA4 is already properly configured:

  • UpWay Data technical setup takes up to 24 hours after access is granted.

If adjustments are needed:

  • we support GA4 configuration,
  • validate e-commerce events,

ensure data quality and methodological correctness.

Is UpWay Data just a tool?

No.
In selected plans, we:

  • support analytics teams with our own resources,
  • help interpret results,
  • deliver business recommendations,
  • act as an extension of your data team.
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Free consultation

Let’s talk about your challenges 💪 and how to overcome them 🏅.