Site Score
This module helps you measure how and why specific website assets (blog, guides, landing pages, FAQs, etc.) contribute to sales. Our proprietary content effectiveness model combines classic path analysis with machine learning to calculate the real ROI of your content — whether it’s at the top, middle, or bottom of the funnel.
Page categorization
Use your own on-site content categorization — e.g., Content (blog/guide), Product, Inspiration, Campaign Landing Page, Customer Support, etc.
Assign categories to funnel stages (TOFU/MOFU/BOFU) → see where your content captures attention and where it closes sales.
Content impact on conversions
Metrics
Content Assisted Conversions
Content share of revenue
Average path length with vs. without content
What does it show?
The number of transactions where a given article or blog post appeared before purchase
The % of GMV generated in paths that included content
Whether content shortens or lengthens the path to purchase
Why is it important?
You uncover the true “assist power” of your content — often missed by last-click models.
You gain a solid rationale for investing in content marketing.
You optimize UX by removing unnecessary clicks.
Content effectiveness model
Content Effectiveness Score (CE Score) — a proprietary metric combining:
- Impact on conversion rate
- Average revenue per session
Path map — visualization of which content pieces most often appear right before items are added to cart.
ROI prediction — the model estimates how many additional transactions will result from an X% increase in traffic to a specific article.
Content impact segmentation
New vs. returning customers — different articles build trust, while others drive conversions.
Acquisition channel — compare content performance across SEO, newsletter, and paid social.
Device type — see whether content viewed on mobile converts as effectively as on desktop.
Business benefits of the module
Proof of content value — numbers instead of “soft” engagement metrics.
Smarter budget allocation — invest in articles that actually drive sales.
UX optimization — remove content that lengthens the path and adds no value.
Content strategy — personalize your editorial calendar for segments with the highest CE Score.
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