Product Pulse
This module helps you understand which products and categories drive traffic, which generate sales, and which build basket value. It combines classic ABC analysis with market basket algorithms — making it easier to make decisions on merchandising, campaigns, and inventory management.
Top 10 categories
Revenue vs. Volume — two parallel rankings show whether a category drives revenue or simply rotates quickly.
Trend over a selected time window — a dynamic chart lets you track sudden increases or drops in demand at the category level.
Share of total sales — percentage contribution of the Top 10 to the overall Gross Merchandise Value and total number of orders.
Top 10 products
Revenue and volume ranking — instantly identify your best- and fast-sellers.
Demand anomalies — react to sudden spikes or drops in demand for specific SKUs.
“Traffic-driver” vs. “converter” products
Path stage
Entry Product — the first product viewed in a session
Final Purchase Product — the product actually purchased
What do we analyze?
Number of sessions starting with a given SKU
Revenue, margin, and AOV
What do you gain?
You know what captures attention and drives traffic to your site.
You discover which SKUs actually close the sale — and whether they align with the ones attracting traffic.
Example insight: 15% of sessions start with viewing sports shoes but end with purchasing premium socks — a clear cue for cross-sell and product recommendations.
Purchase pair analysis (Market Basket)
Most frequent pairs — table with KPI: number of shared transactions.
Basket segmentation — different patterns for new vs. returning customers.
AI suggestions — recommended product bundles designed to increase AOV.
Business benefits of the module
Smarter promotional decisions — know exactly which SKUs deserve discounts and which will sell anyway.
Optimized product campaigns — drive traffic to products with the highest traffic-to-conversion ratio.
Efficient inventory management — demand predictions for top SKUs and categories.
Upsell & cross-sell — ready-made bundle and pairing recommendations that boost average order value.a
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