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Why UpWay Data?
E-commerce and agency practitioners in one
We understand P&L and the daily battle for ROAS – that’s why we solve real problems instead of just “producing” more spreadsheets.
Algorithms tailored for e-commerce.
We account for multiple factors – seasonality, m-commerce, and sales channels – to deliver more accurate forecasts.
Data Check included.
An automated GA4 and e-commerce event audit is part of your subscription – so your decisions are always based on clean, reliable data.
API-first and full data ownership.
No CSV files – seamless integration with GA4/BigQuery and easy migration of BI in-house whenever you’re ready to scale further.
100% SaaS
Zero implementation effort, updates included, and cloud scalability.
Consulting-in-a-box
Along with the software, you get a monthly call with an analyst who helps turn insights into concrete actions – campaign budget shifts, activity recommendations, email segmentation. It’s like hiring a mini growth science team, but paying the price of a tool.
Consultations
You’re hungry for insights and need more detailed data — or maybe you just want to be sure your actions will deliver the expected results. We provide consultations in the field of business analytics.